Happy Birthday to Yolk Marketing! The business is 7 today! I have been reflecting and thinking about what I have learned and I really think there is one main quality that has got me to where I am today... bear with me and keep reading. When I set up 7 years ago I had a [...]
A call to action is a marketing term that you may have heard – but what does it mean in practice? When you plan your marketing activity, you are telling people about your organisation and its work. Using the marketing strategy that you have in place will make sure that you have clear messaging, an idea of who [...]
Rebelling by being strategic? Well, it's more rebellious that you think. Especially when most organisations go straight into spending money on things like websites, social media and branding; all without thinking about how that marketing activity aligns to their mission, vision and values. Being strategic with marketing can help an organisation to focus on bringing [...]
I was proud to be part of the Big Advice Day last week as part of Small Charities Week 2019. The event in Bradford was run by Bradford Council, Participate and Community Action Bradford and District, People Can and sponsored by JELF and Marble For Life. I was part of the expert marketing panel along with [...]
If you want to get more interest in your product or service, you need to do some marketing right? So where do you start? With some ideas about what you might put on your website? Some social media? A flyer to promote an event? If you work back to front, you might find yourself with [...]
Marketing Week revealed earlier this month that marketing has slipped down the list of aspirational careers for young people and they are attributing it to a lack of awareness and poor socio-economic diversity. This got me thinking about how I was attracted to the industry back in 1998 when I was choosing what to do [...]
2018 will mark a centenary since women got the vote, an amazing historical landmark to be celebrated. For International Women’s Day this year, I wanted to find an event locally in Bradford to attend. Here are my top picks for International Women’s Day in the Bradford region. I might see you there at one of [...]
Ask someone to define marketing and you might get a whole raft of answers. In Yolk Marketing sessions, we have had everything from “your logos” through to “the way you sell to people” We quite like the definition from the Chartered Institute of Marketing Marketing is the management process responsible for identifying, anticipating and satisfying [...]
