Happy Birthday to Yolk Marketing! The business is 7 today!

I have been reflecting and thinking about what I have learned and I really think there is one main quality that has got me to where I am today… bear with me and keep reading.

When I set up 7 years ago I had a really clear idea of what I wanted to do and I could see a gap in the market for it. I knew that I could take organisations into a more strategic frame of mind and make sure that their marketing was focused, targeted and based on what they were trying to achieve at their highest level.

I had a structure for the strategy planning that I had done for companies, charities, museums and small businesses up to that point. My strap-line was (and still is) ‘passionate about strategy’.

Strategy is about structure, planning, targets, metrics. What I have learned along the way is that strategy is also about testing, learning, laughing, flexibility and most of all curiosity.

The clients and partners that I have worked with have all helped me to be more curious; about what they do, how they can communicate it to others and how they can listen to the people they serve to keep improving. Every organisation I have worked with has contributed to my continuous learning and development; for my business and also on a personal level.

You may not know that I also have a side hustle: teaching yoga in the woods, I a member of a cooperative creative agency and also a board member of a social enterprise. If I hadn’t set up 7 years ago to work for myself, these opportunities wouldn’t have opened up to me.

All of the people I have worked with have helped me to get to a place where I am excited to work, play and create wearing all of my different hats. Curiosity leads me to new places, new partnerships and new opportunities every day.

So I want to say thank you to everyone who has worked with me over the past 7 years and say stay curious!